Archive for February, 2008
Steve Case Wants to Empower People With Healthcare Content
Thursday, February 28th, 2008If you’re new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting!At HIMSS this week, Steve Case founder of Revolution Health discussed the need for people to be more empowered when it comes to their health. […]
Finding the Right Health Content For You
Wednesday, February 27th, 2008A lot of hospital web sites have a health library that either they created or they purchased from a third-party vendor. In some cases the content works for the hospital in many cases it does not. There are several reasons for this ranging from materials management made the marketing department pick the lowest bidder to […]
Purpose for Visiting - Health Risk Assessments
Tuesday, February 26th, 2008Your hospital has a web site and people are starting to visit, but once they get to your site what is keeping them there? Long winded academic white papers on the organization’s most recent technology? Probably not. An article that you are now a smoke free campus? Not really. A lot of the content that […]
Analyze Your Health Content
Friday, February 22nd, 2008Do you use analytics to manage your hospital web site? Are you at least on a monthly basis looking at what people are doing once they come to your site? You should do it weekly, but I understand that most people who manage a hospital’s web site has several other non-web related projects going on. […]
Cross-Linking is Key For Search Engine Optimization
Wednesday, February 20th, 2008One mistake that we find healthcare web sites committing on a regular basis is dumping a health library onto their site, and only linking to it from one or two areas on the site. One of those being the home page. This is not good, and huge waste of money if you just dropped $50,000 […]
Images Are Key For Successful Patient Communication
Wednesday, February 20th, 2008Have you ever tried to look for an explanation on a specific subject, and only received pages and pages of text that are comprehensive, but yet abstract and a little boring? Your patients and potential patients face the same issue when they visit most hospital web sites. Hospitals have a habit of piling pages and […]
Hungry for Health Content
Friday, February 15th, 2008Pew Internet & American Life Project conducted a survey in 2007 asking people how they searched for health information online. What did they find? 113 million adults use search engine to get health information online, that is 80% of all Internet users. 64% are looking for a specific disease or medical problem and 51% are […]