Archive for March, 2008
« Previous EntriesIs Video Now King?
Friday, March 28th, 2008If you’re new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting!Still think that pages and pages of content is what people are looking for when they come to your site? You know reams and reams […]
MedTouch Search Engine Marketing Webinar
Friday, March 28th, 2008WHAT IS SEARCH MARKETING?
Both Search Engine Optimization – appear organically in search results – and Paid Search Management – taking out banner or text ads in search engines. Search Engine Optimization is like online PR while Paid Search is like advertising on billboards.
WHY ARE WE DOING THIS?
Part of our mission is to educate health […]
Steve Case Thinks That Health Content Is Not Easy
Tuesday, March 25th, 2008I would have to agree. At the Econhealth Seminar he spoke about the current state of healthcare content development, and how it is “not for the faint of heart”. As you who read this blog know, it is not easy to develop content, nor is it easy to find a vendor who can provide […]
Health Content Beyond Your Site
Tuesday, March 25th, 2008Are you developing health content that can go beyond your site? As the Internet becomes more complex, and continues to grow the idea of static health content sitting on your site will soon disappear. Just like you have to reach outside of your hospital walls to identify and attract patients, you will need to do […]
Avoid the Health Content Vacuum
Wednesday, March 19th, 2008Search Engine Land had a great article this morning that gave insight on how to work with other people within your organization when developing content. The article focuses on search engine optimization (SEO), but is very relevant to content development since SEO is a key component of any good content plan.
Why Should You Track “Soft” […]
MedTouch Anounces Alliance with ADAM Health Library
Tuesday, March 18th, 2008 Since we write about ADAM and health content in general, I thought we should provide a link back to our sister blog:
MedTouch Announces Alliance With A.D.A.M. To Provide Customized Health Library Content
The flexibility of A.D.A.M.’s offerings allows MedTouch to leverage opportunities for clients around search engine marketing […]
Reaching Out by Linking Out
Monday, March 17th, 2008 There is nothing more natural about the Internet than linking in and out - actually without links the web would have never existed. The absence of external links is unnatural - it’s like you are choosing to be isolated in the world where everyone’s connected. - Search Engine Land
A major component of developing health […]
Your Health Content… Can You Understand It? Can Your Visitors?
Friday, March 14th, 2008In regards to the health content on your web site how much of it do you understand? How much do you think the general public understands? Very little. This is something to think about when you are adding content to your web site. Most people who come to your site are not doctors, nor have […]
Bookmarking Your Health Content
Thursday, March 13th, 2008Beyond the health library content you have on your site, I imagine you have a lot of other interesting content that you want patients to know about. This could include press releases and updated programs and services content. You have spent a lot of time on this information, and think it will be valuable to […]
Tagging Your Health Content
Wednesday, March 12th, 2008When working with a health content vendor ensure that the way they tag their content is helpful for search engines and visitors. You will need to check that the main headline of the page is surrounded by <H1> tags and that the sub-heads have either a <H2> or <H3> tags around the content. This simple […]
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