Archive for March, 2008
Next Entries »Marketing Your Health Content
Friday, March 7th, 2008If you’re new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting!Most hospitals have some level of health content on their site. I think. At least it seems that way. I’ve been a lot of them, […]
Search Engine Optimization for Hospitals: Where Do You Rank?
Thursday, March 6th, 2008We posted on our sister blog today that we are offering a free search engine optimization audit for hospitals and other healthcare organizations. A key part of your health content strategy is to ensure that it is searchable by the search engines. We can help you find out if your site is, and even throw […]
Less is More with Health Content
Wednesday, March 5th, 2008Hospitals seem to like to make people happy, especially doctors and department heads within the hospital. Why? I guess it boils down to the fact that those who yell the loudest get the most attention. Where this is most prevalent is on hospital home pages. Everybody gets a turn and their fifteen characters of […]
McKinsey Quarterly - Hospital Patients Want Convenience and Amenities Not Gamma Knives
Tuesday, March 4th, 2008The McKinsey Quarterly has come up with a new study in regards to what people are looking for in a hospital. Make sure you are sitting down… it is not clinical that they really care about. It is convenience and amenities. And what is more convenient than a great web site with excellent content that […]
Tell the Story With Health Content Web Analytics
Monday, March 3rd, 2008A little over a week ago we wrote a post called Analyze Your Health Content which discussed the idea that if you do not know what people are doing on your site, especially within your health library, you are just throwing money away. We still stand behind that post, and would like to add […]
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