Archive for April, 2008
Write “Magnetic” Health Content
Tuesday, April 29th, 2008If you’re new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting!Just because it is a hospital web site does not mean that the content has been lame and stale.
Sarah Austin at Search Engine Journal has […]
Can They Trust You?
Tuesday, April 29th, 2008Is your hospital’s health content trustworthy?
Is the content that you put on your site there to build trust in your patients and their families, or is just some marketing jargon that has been white-washed by risk management? The content that is created on a hospital’s web site needs to be able to build trust and […]
Engaging Your Visitors with Quality Health Content
Thursday, April 24th, 2008True or False? If you are writing health content for your hospital’s web site, your main goal is to write as much content as possible on every service your organization offers.
False.
Hospital health content is not about seeing who can act like they are the smartest and most informed. I do not think anyone has won […]
Sprout Builder - Sharing Health Content With the World
Monday, April 21st, 2008Sprout Builder is a great tool to interact with your patients. It allows you to develop small interactive areas of content that can be placed on any web site and inform people about what your organization is doing.
Sprout is the quick and easy way for anyone to build, publish, and manage widgets, mini-sites, mashups, banners […]
Health Content is Video
Friday, April 11th, 2008I have been talking a lot about video recently, because it is huge!!! It is not going away, and it is becoming easier and easier to develop every day. There really is no reason for your organization not to have several videos on your site. It is no longer expensive to create, deploy or maintain […]
Search Engine Optimization Success Pyramid - Matt McGee
Wednesday, April 9th, 2008Matt McGee has developed the SEO Success Pyramid, which is a great representation of how the search engine optimization process should work. The theories he puts forth in the pyramid hold true especially for hospital web sites and the development of their search optimization plan.
I like this quote:
What’s all this have to do with SEO […]
Types of Social Media Content for Hospitals
Tuesday, April 8th, 2008Jeff Quip at SearchEngineWatch wrote an informative article on the types of social media content that can be developed for your site. Though he did not write this for healthcare specifically, the points that he makes are very relevant for hospital and healthcare web sites is valid.
In its simplest form, there are 3 types of […]
Good Health Content Means Video, Just Ask the People
Sunday, April 6th, 2008Many hospitals still do not understand the importance of video. You can see that by the reams and reams of health content and testimonials they put on their sites. In most cases visitors who come to a hospital’s web site is not looking for a long, drawn out explanation of the greatest technologies, or that […]
Link Structure Matters for Health Content Search Optimization
Tuesday, April 1st, 2008Just when you thought that you had your site “optimized” for search engines, there is one more thing that needs to be tweaked. Your URL structure. There are many things that determine your search ranking, and URL structure is one of those. Many content libraries and content management systems default to numeric codes when the […]
MedTouch Will Be Speaking at Customer Based Marketing (CBM) Strategies
Tuesday, April 1st, 2008MedTouch will be attending next week’s Customer Based Marketing Strategies in Phoenix next week. The MedTouch Blog has more information about this event.
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