Health Content
« Previous EntriesWrite “Magnetic” Health Content
Tuesday, April 29th, 2008If you’re new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting!Just because it is a hospital web site does not mean that the content has been lame and stale.
Sarah Austin at Search Engine Journal has […]
Can They Trust You?
Tuesday, April 29th, 2008Is your hospital’s health content trustworthy?
Is the content that you put on your site there to build trust in your patients and their families, or is just some marketing jargon that has been white-washed by risk management? The content that is created on a hospital’s web site needs to be able to build trust and […]
Engaging Your Visitors with Quality Health Content
Thursday, April 24th, 2008True or False? If you are writing health content for your hospital’s web site, your main goal is to write as much content as possible on every service your organization offers.
False.
Hospital health content is not about seeing who can act like they are the smartest and most informed. I do not think anyone has won […]
Sprout Builder - Sharing Health Content With the World
Monday, April 21st, 2008Sprout Builder is a great tool to interact with your patients. It allows you to develop small interactive areas of content that can be placed on any web site and inform people about what your organization is doing.
Sprout is the quick and easy way for anyone to build, publish, and manage widgets, mini-sites, mashups, banners […]
Health Content is Video
Friday, April 11th, 2008I have been talking a lot about video recently, because it is huge!!! It is not going away, and it is becoming easier and easier to develop every day. There really is no reason for your organization not to have several videos on your site. It is no longer expensive to create, deploy or maintain […]
Types of Social Media Content for Hospitals
Tuesday, April 8th, 2008Jeff Quip at SearchEngineWatch wrote an informative article on the types of social media content that can be developed for your site. Though he did not write this for healthcare specifically, the points that he makes are very relevant for hospital and healthcare web sites is valid.
In its simplest form, there are 3 types of […]
Good Health Content Means Video, Just Ask the People
Sunday, April 6th, 2008Many hospitals still do not understand the importance of video. You can see that by the reams and reams of health content and testimonials they put on their sites. In most cases visitors who come to a hospital’s web site is not looking for a long, drawn out explanation of the greatest technologies, or that […]
Steve Case Thinks That Health Content Is Not Easy
Tuesday, March 25th, 2008I would have to agree. At the Econhealth Seminar he spoke about the current state of healthcare content development, and how it is “not for the faint of heart”. As you who read this blog know, it is not easy to develop content, nor is it easy to find a vendor who can provide […]
Avoid the Health Content Vacuum
Wednesday, March 19th, 2008Search Engine Land had a great article this morning that gave insight on how to work with other people within your organization when developing content. The article focuses on search engine optimization (SEO), but is very relevant to content development since SEO is a key component of any good content plan.
Why Should You Track “Soft” […]
MedTouch Anounces Alliance with ADAM Health Library
Tuesday, March 18th, 2008 Since we write about ADAM and health content in general, I thought we should provide a link back to our sister blog:
MedTouch Announces Alliance With A.D.A.M. To Provide Customized Health Library Content
The flexibility of A.D.A.M.’s offerings allows MedTouch to leverage opportunities for clients around search engine marketing […]
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