Health Content
Next Entries »Reaching Out by Linking Out
Monday, March 17th, 2008If you’re new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting! There is nothing more natural about the Internet than linking in and out - actually without links the web would have never existed. The […]
Your Health Content… Can You Understand It? Can Your Visitors?
Friday, March 14th, 2008In regards to the health content on your web site how much of it do you understand? How much do you think the general public understands? Very little. This is something to think about when you are adding content to your web site. Most people who come to your site are not doctors, nor have […]
Less is More with Health Content
Wednesday, March 5th, 2008Hospitals seem to like to make people happy, especially doctors and department heads within the hospital. Why? I guess it boils down to the fact that those who yell the loudest get the most attention. Where this is most prevalent is on hospital home pages. Everybody gets a turn and their fifteen characters of […]
McKinsey Quarterly - Hospital Patients Want Convenience and Amenities Not Gamma Knives
Tuesday, March 4th, 2008The McKinsey Quarterly has come up with a new study in regards to what people are looking for in a hospital. Make sure you are sitting down… it is not clinical that they really care about. It is convenience and amenities. And what is more convenient than a great web site with excellent content that […]
Steve Case Wants to Empower People With Healthcare Content
Thursday, February 28th, 2008At HIMSS this week, Steve Case founder of Revolution Health discussed the need for people to be more empowered when it comes to their health. Revolution Health and WebMD have both been working hard to educate consumers and have gained quite a foothold in supplying healthcare content to consumers. This does not let hospitals […]
Finding the Right Health Content For You
Wednesday, February 27th, 2008A lot of hospital web sites have a health library that either they created or they purchased from a third-party vendor. In some cases the content works for the hospital in many cases it does not. There are several reasons for this ranging from materials management made the marketing department pick the lowest bidder to […]
Purpose for Visiting - Health Risk Assessments
Tuesday, February 26th, 2008Your hospital has a web site and people are starting to visit, but once they get to your site what is keeping them there? Long winded academic white papers on the organization’s most recent technology? Probably not. An article that you are now a smoke free campus? Not really. A lot of the content that […]
Images Are Key For Successful Patient Communication
Wednesday, February 20th, 2008Have you ever tried to look for an explanation on a specific subject, and only received pages and pages of text that are comprehensive, but yet abstract and a little boring? Your patients and potential patients face the same issue when they visit most hospital web sites. Hospitals have a habit of piling pages and […]
Hungry for Health Content
Friday, February 15th, 2008Pew Internet & American Life Project conducted a survey in 2007 asking people how they searched for health information online. What did they find? 113 million adults use search engine to get health information online, that is 80% of all Internet users. 64% are looking for a specific disease or medical problem and 51% are […]
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