Search Engine Optimization
« Previous EntriesSearch Engine Optimization Success Pyramid - Matt McGee
Wednesday, April 9th, 2008If you’re new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting!Matt McGee has developed the SEO Success Pyramid, which is a great representation of how the search engine optimization process should work. The theories he […]
Good Health Content Means Video, Just Ask the People
Sunday, April 6th, 2008Many hospitals still do not understand the importance of video. You can see that by the reams and reams of health content and testimonials they put on their sites. In most cases visitors who come to a hospital’s web site is not looking for a long, drawn out explanation of the greatest technologies, or that […]
Link Structure Matters for Health Content Search Optimization
Tuesday, April 1st, 2008Just when you thought that you had your site “optimized” for search engines, there is one more thing that needs to be tweaked. Your URL structure. There are many things that determine your search ranking, and URL structure is one of those. Many content libraries and content management systems default to numeric codes when the […]
Is Video Now King?
Friday, March 28th, 2008Still think that pages and pages of content is what people are looking for when they come to your site? You know reams and reams of research data that patients have to go through just to find the information they are looking for. Research data is fine, but it has its place especially in regards […]
MedTouch Search Engine Marketing Webinar
Friday, March 28th, 2008WHAT IS SEARCH MARKETING?
Both Search Engine Optimization – appear organically in search results – and Paid Search Management – taking out banner or text ads in search engines. Search Engine Optimization is like online PR while Paid Search is like advertising on billboards.
WHY ARE WE DOING THIS?
Part of our mission is to educate health […]
Avoid the Health Content Vacuum
Wednesday, March 19th, 2008Search Engine Land had a great article this morning that gave insight on how to work with other people within your organization when developing content. The article focuses on search engine optimization (SEO), but is very relevant to content development since SEO is a key component of any good content plan.
Why Should You Track “Soft” […]
Reaching Out by Linking Out
Monday, March 17th, 2008 There is nothing more natural about the Internet than linking in and out - actually without links the web would have never existed. The absence of external links is unnatural - it’s like you are choosing to be isolated in the world where everyone’s connected. - Search Engine Land
A major component of developing health […]
Bookmarking Your Health Content
Thursday, March 13th, 2008Beyond the health library content you have on your site, I imagine you have a lot of other interesting content that you want patients to know about. This could include press releases and updated programs and services content. You have spent a lot of time on this information, and think it will be valuable to […]
Tagging Your Health Content
Wednesday, March 12th, 2008When working with a health content vendor ensure that the way they tag their content is helpful for search engines and visitors. You will need to check that the main headline of the page is surrounded by <H1> tags and that the sub-heads have either a <H2> or <H3> tags around the content. This simple […]
Search Engine Optimization for Hospitals: Where Do You Rank?
Thursday, March 6th, 2008We posted on our sister blog today that we are offering a free search engine optimization audit for hospitals and other healthcare organizations. A key part of your health content strategy is to ensure that it is searchable by the search engines. We can help you find out if your site is, and even throw […]
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