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Images Are Key For Successful Patient Communication
By MatthewD | February 20, 2008
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Have you ever tried to look for an explanation on a specific subject, and only received pages and pages of text that are comprehensive, but yet abstract and a little boring? Your patients and potential patients face the same issue when they visit most hospital web sites. Hospitals have a habit of piling pages and pages of written content onto a site without any supporting images, diagrams or other visuals to help their visitors better understand what the hospital is trying to communicate.
When someone visits your site, a lot of the time they or a love one has just been diagnosed with a health issue. During this time, they do not have the time or patience to troll through pages and pages of abstract medical content. They are looking for patient focused information that will quickly explain their condition. One great way to do this is through the use of images, Flash and video on your site. The use of these visual tools will help them put the whole story together, and allow them to understand their health concern a little better. It will also help your hospital look like a thought-leader that not only knows what it is talking about, but also cares enough about its patients to provide well written, visual health experience.
A.D.A.M. has written a great white paper on this topic called: The Visual Health Experience: Tools, Technology, and Information
for Providers and Their Patients
Topics: Health Content |
February 22nd, 2008 at 1:36 pm
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