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Link Structure Matters for Health Content Search Optimization
By Matthew Dillingham | April 1, 2008
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Just when you thought that you had your site “optimized” for search engines, there is one more thing that needs to be tweaked. Your URL structure. There are many things that determine your search ranking, and URL structure is one of those. Many content libraries and content management systems default to numeric codes when the URL is created. This is not good when looking at your search engine optimization strategy. Search engine robots look at your URL to help them get a better idea of what your site is about.
A URL that looks like this is not helpful to your visitors or to search engines: www.example.com/body.cfm?id=204
A URL that looks like is helpful to your visitors and search engines: www.example.com/search-engine-marketing
The second URL let’s the search engines and spiders know what your page is about. This information comes up in the search engine results.
Here is an example:
Notice how search engine marketing is highlighted not only in the top link, but it is also highlighted in the URL. This is just one more piece that needs to be considered when developing your health content and search engine optimization strategy.
Topics: Search Engine Optimization |