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Write “Magnetic” Health Content
By MatthewD | April 29, 2008
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Just because it is a hospital web site does not mean that the content has been lame and stale.
Sarah Austin at Search Engine Journal has written a great post about creating magnetic content for your site.
Hands down, content is the most important part of your web site because it’s why visitors stay on your site. They may come to see a great design, watch a new video, or research an idea, but they stay when your content is magnetic. Magnetic content, though, can be difficult to write even if you’re an experienced writer, so what do you do when you’re not a great writer? Write anyway; keep your content strong, tight, right, and easy; and you’ll be writing magnetic content in no time.
It is not quanity, it is quality. The four “writes” according to Sarah are:
- Write strong
- Write tight
- Write right
- Write easy
Topics: Health Content |