« Search Engine Optimization for Hospitals: Where Do You Rank? | Main | Tagging Your Health Content »
Marketing Your Health Content
By MatthewD | March 7, 2008
If you're new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting!
Most hospitals have some level of health content on their site. I think. At least it seems that way. I’ve been a lot of them, and they have a lot stuff… some of it is good content other is information that needed a home and the web site looked like the best alternative at the time. For those of you with real health content on your site, such as ADAM Health Content. What are people doing when they reach this content? Reading it? Maybe. Do you know? Most likely not.
One of the biggest mistakes hospitals make with their health content is that they do not add anything actionable to the content. Just like any good marketing piece or campaign you want people to take an action. The health content on your site is a road to that action. It is the mid-point of your funnel. Visitors getting stuck, or falling out at this point is a problem and will really limit the success of your hospital’s web site. What can be done you ask?
Here are a few ideas:
- Develop interactive self-assessments that can be sent to the patient’s doctors or uploaded into their personal health file in Microsoft Health Vault.
- Create pre-registration and other online forms where the patient can fill out information before coming to the hospital.
- Develop live online chat with nurses and doctors.
- Create call-to-action features that lead people to sign-up for a class or event. Then make sure they can sign-up and pay online.
- Add social bookmarking functionality.
- Create videos that can be viewed, embedded and forwarded.
There are so many things that can be done to make your health content more interactive and valuable to both your and patient and the hospital. There is no reason to limit your web site’s potential with lame content when you can truly use your site as a marketing tool to interact and build relationships with patients.
Topics: Marketing |
March 7th, 2008 at 9:55 pm
[…] Hybrid Search Engine Marketing | SEO Consulting to Help Rank Better wrote an interesting post today onHere’s a quick excerptMarketing Your Health Content By MatthewD | March 7, 2008 If you’re new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting! Most hospitals have some level of health content on their site. I think. At least it seems that way. I’ve been a lot of them, and they have a lot stuff… some of it is good content other is information that needed a home and the web site looked like the best alternative at […]