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Search Engine Optimization Success Pyramid - Matt McGee
By Matthew Dillingham | April 9, 2008
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Matt McGee has developed the SEO Success Pyramid, which is a great representation of how the search engine optimization process should work. The theories he puts forth in the pyramid hold true especially for hospital web sites and the development of their search optimization plan.
I like this quote:
What’s all this have to do with SEO and online marketing? Well, the best SEOs don’t talk to their clients about rankings; they talk about the process of making great web sites that earn traffic and convert visitors into customers. They talk about the process of creating great content that attracts links like bees to honey.
That is absolutely true. It is not about ranking, it is about quality content and making great web sites that people want to link to and share with others. If someone is only talking about rankings, they really do not have your best interests in mind.
Topics: Search Engine Optimization |
April 14th, 2008 at 7:19 am
Thanks for the kind words, Matthew. I’m glad you enjoyed the pyramid.