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Tagging Your Health Content
By MatthewD | March 12, 2008
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When working with a health content vendor ensure that the way they tag their content is helpful for search engines and visitors. You will need to check that the main headline of the page is surrounded by <H1> tags and that the sub-heads have either a <H2> or <H3> tags around the content. This simple tagging process really helps search engine bots identify what the page is about, as well as give them directions on what is important about the page.
The <title> tag is also very important. This is the information that is seen at the top of your browser, as well as the linked text when your site comes up in a search engine. This is information is very important to search engine bots, and is usually the first thing that the bots see to identify what your page is about, and if it is worthy of indexing. Bots have time budgets on sites, so you need to make sure that their time is well spent. One thing to remember and to put into practice is to make the <title> tag different on every page of your site. Compare it to the rooms in your hospital. If every room had the same name, how will people be able to know where they were or where they are going? Same goes for your web site. Bots and people need guidance for a successful web experience.
A poor example of <title> usage using internal search results. Same name for every page. This does not help the visitor or search bot.
Here is it using Google results. True it is indexed, but it does not tell the potential visitor what the page is about. Most people do not look at the description, they look at the link.
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Topics: Search Engine Optimization |