« Engaging Your Visitors with Quality Health Content | Main | Write “Magnetic” Health Content »
Can They Trust You?
By MatthewD | April 29, 2008
If you're new here, you may want to subscribe to my RSS feed, or read our other blog. You can also contact our sales team for more information. Thanks for visiting!
Is your hospital’s health content trustworthy?
Is the content that you put on your site there to build trust in your patients and their families, or is just some marketing jargon that has been white-washed by risk management? The content that is created on a hospital’s web site needs to be able to build trust and give the patient a sense of confidence in your organization. Can they trust you with their lives? You will need to be able to answer that question when people come to your site looking up information about their most recent health diagnosis.
Here’s a way to test… Would you trust your hospital based on the web site’s content? If not, you may want to rethink how you portray your organization to your patients.
Stop dehumanizing your web site. Open the virtual and real doors to people and let them build a relationship with you through trust.
Topics: Health Content |