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Types of Social Media Content for Hospitals
By Matthew Dillingham | April 8, 2008
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Jeff Quip at SearchEngineWatch wrote an informative article on the types of social media content that can be developed for your site. Though he did not write this for healthcare specifically, the points that he makes are very relevant for hospital and healthcare web sites is valid.
In its simplest form, there are 3 types of social media content:
1. News Content
2. Sensational/Entertainment Content
3. Resources/Educational Content
Most hospitals can develop content for one and three, but would want to avoid two unless you get visits from celebrities.
Once you develop your new content, make sure you “socialize” it by providing social bookmarking options on your site.
Topics: Health Content, social bookmarking |